Welcome to Jungle Juice
I’m Katie. Trained journalist, turned customer research enthusiast and the pen behind Jungle Juice.
Thanks so much for being here.
I send an email every Monday to remind you that the most important people in your business are your customers.
That sounds obvious. I get it.
But so many of us forget.
We guess what our customers want. We assume what our customers need. We get pissed off when they don’t buy what we slogged months over to launch.
Let me tell you something…
Understanding your customers is part art, part skill.
It is something you can learn to do well enough to avoid too many failed launches, expensive flops and endless spaghetti-wall-throwing (to see what sticks).
And the best part is I can show you how.
Every week you can expect a juicy cocktail of:
Must-read customer trends and insights
Practical tips and advice to do your own market research (think surveys that don’t suck, nifty AI tools and my personal favourite: how to actually talk to real people to find out what they want)
Thought provoking takes on running a business in the 21st century
Stories and musings about my own personal and business journey (from failed brownies to why I might love my tumble dryer more than my own family).
I am also a proud published author. I love your customers so much I wrote a book so you can understand them better and build stuff they want and pay for (seriously, a win, win situation).
It’s called Do Penguins Eat Peaches? And other unexpected ways to discover what your customer want. You can buy it from all the usual places.
It’s the least boring (aka entertaining) book on market research you’ll read this year.
It even won an award at the 2024 Business Book Awards and has already helped hundreds of businesses make better decisions (and more money).
Right enough showing off. That’s it from me.
Really hope you stick around. See you on the inside.
Katie
Jungle Juice is free for the time being. But if you’d like to support my writing please consider making a pledge.
